#hello my name is…
Recently we have produced a number of magnetic name badges featuring the above logo for different NHS Hospitals and Medical Practices. Whenever we produced badges featuring #hello my name is logo we always commented on how nice the logo looked and worked on the different kind of badges we produced it on. Unfortunately I think its fair to say that as a relatively newcomer to twitter, the #(hashtag) was somewhat lost on us initially.
So what’s #hello my name is… all about?
Intrigued by the logo we decided to see if this design was part of some new NHS brand guidelines, however it soon became apparent that this wasn’t the case, and it was actually something much more important than marketing or branding.
#hello my name is… is a campaign started by Kate Granger, aimed to improve patient experience not just in the UK but worldwide. Kate Granger for those who don’t know, (and plenty now do) is a Doctor and a terminally ill cancer patient, who observed that whilst she was a patient, a significant number of staff looking after her, failed to introduce themselves beforehand.
Kate felt this was fundamentally wrong, and so supported by her husband started the #hello my name is campaign, and quite simply the aim was to promote and remind healthcare professionals, the importance of introductions when delivering care.
Launching the #hello my name is campaign on twitter, Kate’s campaign has gone viral and she has tirelessly worked to make her plight a massive success. To find out more about Kate and the full story of her #hello my name is campaign we strongly urge you to visit Kate’s website here. You can also find Kate on Twitter here.
Hello my name is… Name Badges
We are more than happy to produce name badges using the #hello my name is logo, but please remember its not about wearing a name badge, it’s all about the importance of introductions in delivering care.
I firmly believe it is not just about knowing someone’s name, but it runs much deeper. It is about making a human connection, beginning a therapeutic relationship and building trust. In my mind it is the first rung on the ladder to providing compassionate care. – Kate Granger